Our Story
Fashion With Purpose
VELOUR was born from a simple belief: that premium style and sustainable practices aren’t mutually exclusive. We craft men’s and women’s fashion that looks extraordinary and does right by the planet.
4.8 ā
The Beginning
From a Shared Vision to a Global Brand
In 2018, co-founders Elena Vasquez and Marcus Chen met at a sustainable textiles conference in Copenhagen. Both had spent years in the fast-fashion industry and shared a growing frustration with its environmental impact and disposable culture.
They asked a simple question: What if premium fashion could be both beautiful and responsible?That question became VELOUR ā a brand built on the principle that timeless design, ethical production, and accessible luxury can coexist.
Starting with a capsule collection of just 12 pieces, VELOUR launched online and sold out within 48 hours. The response confirmed what Elena and Marcus had believed: customers were hungry for fashion that aligned with their values without compromising on style.
Today, VELOUR serves over 2 million customers across 32 countries. Every piece we create still reflects that founding promise ā exceptional fashion that respects people and the planet.
What Guides Us
Our Core Values
Every decision we make… is guided by these principles.
Sustainability First
85% of our materials are sustainably sourced. We're on a mission to reach 100% by 2027, investing in regenerative fibers and closed-loop recycling.
Craftsmanship
Every garment is crafted by skilled artisans using time-honored techniques. We believe in quality over quantity ā pieces designed to last for years, not seasons
Inclusivity
Fashion is for everyone. We offer inclusive sizing (XSā4XL), diverse representation in every campaign, and adaptive options for all abilities.
Transparency
From factory conditions to pricing breakdowns, we share everything. Scan any garment's label to see its full journey from raw material to your wardrobe.
Milestones
Our Journey
2018
The Launch
Elena and Marcus launch VELOUR with a 12-piece capsule collection. It sells out in 48 hours, validating the demand for sustainable premium fashion.
2019
Series A & Expansion
Secured $8M in funding. Expanded into men's fashion and launched our signature Eco Collection made from recycled ocean plastics.
2020
1 Million Customers
Reached our first million customers worldwide. Pivoted to carbon-neutral shipping and introduced our garment take-back recycling program.
2022
B Corp Certified
Officially became a Certified B Corporation, meeting the highest standards of social and environmental performance. Launched our fair-trade artisan partnership program.
2024
2M+ & Counting
Surpassed 2 million customers across 32 countries. Our sustainable material usage reached 85%, and we published our first annual Impact Report.
Sustainability
Fashion That Gives Back
Sustainability isn’t a marketing buzzword for us ā it’s the foundation…
- 85% Sustainable Materials
- Zero-Waste Packaging
- Carbon-Neutral Shipping
- Garment Take-Back Program
The People
Meet Our Team
The passionate individuals behind every stitch…
Elena Vasquez
Co-Founder & CEO
Marcus Chen
Co-Founder & CEO
Aisha Okonkwo
Creative Director
Liam Fitzgerald
Head of Sustainability